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The Power of Branded Merchandise
Time and time again, promotional products are a proven and effective way to achieve business objectives such as increasing sales and improving customer retention. The uses for promotional products are endless, but some of the most common are:
Top Ten Buyers of Promotional Products |
| Rank |
Business |
1 |
Education |
| 2 |
Financial |
| 3 |
Healthcare |
| 4 |
Not-For-Profit |
| 5 |
Construction |
| 6 |
Government |
| 7 |
Trade and Professional Associations |
| 8 |
Real Estate |
| 9 |
Automotive |
| 10 |
Professionals: Doctors, Lawyers, CPA's, etc |
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Top Ten Uses of Promotional Products
|
| Rank |
Business Use |
1 |
Business Gifts |
| 2 |
Tradeshows |
| 3 |
Brand Awareness |
| 4 |
Employee Relations & Events |
| 5 |
Public Relations |
| 6 |
Dealer/Distributor Programs |
| 7 |
New Customer/Account Generation |
| 8 |
New Product/Service Introduction |
| 9 |
Employee Service Awards |
| 10 |
Not-For-Profit Programs |
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Research Shows
Reach |
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| 71% of an audience consisting primarily of business people reported having received a promotional product in the last 12 months. of this group, 33.7% had the item on their person. |
Recall |
76.1% of respondents could recall the advertiser's name on the product they had received in the past 12 months. In comparison, only 53.3% of the same group could recall the name of a single advertiser they had seen in a magazine or newspaper in the past week.
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Impress |
52% of respondents did business with the advertiser after receiving the promotional product.
52.1% of participants reported their impression was more favorable after receiving the item. |
Source: PPAI Promotional Products Fact Sheet.
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Contact a Lee Wayne account executive now for more information on
how to use promotional products to support your key business objectives.
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